5/22/12

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QR Cup Reveals Scannable Code When Filled With Guinness

Posted: 22 May 2012 05:43 AM PDT

Dreamed up by BBDO New York, Guinness QR code on a beer glass is only visible when filled with Guinness. “If you fill it up with water or pale beer, it's impossible to scan the code. But fill it with the Irish murky brew and its blackness gives the right background to make the code visible“    Via  1   2
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