[New post] Pretzelnator, A Crowd-Sourced Burger Available at McDonald’s Germany

New post on Laughing Squid Pretzelnator, A Crowd-Sourced Burger Available at McDonald’s Germany by Rusty Blazenhoff The Pretzelnator is the first of five burgers to be created from the crowd-sourced Mein Burger campaign started by Berlin agency Razorfish Germany for McDonald's Germany. In this campaign, McDonald's Germany encouraged their customers to create a custom burger and then have their creation voted on at their website. The winning Pretzelnator burger is now being served in McDonald's locations in Germany for a limited time. It is topped with ham, American and Italian cheese and has a pretzel-like bun. In this video, Razorfish explains the campaign in detail. via The Daily Meal image via PRNewsFoto/McDonald's Germany Rusty Blazenhoff | May 1, 2012 at 6:51 pm | Categories: Community, Food, Germany | URL: http://wp.me/p4t6s-EwC Unsubscribe or change your email settings at Manage Subscriptions. Trouble clicking? Copy and paste this URL into your browser: http://laughingsquid.com/pretzelnator-a-crowd-sourced-burger-available-at-mcdonalds-germany/