Created by University of Washington students Mariah Gentry and Kyle Bartlow, the JoeyBra is a bra with discreet side pockets so women can safely store small items like phones and credit cards on their body. They recently started a fundraising campaign on Kickstarter to bring this product to market and to develop a sports bra version.
Our unique product allows women to finally ditch the purse and opt for freedom. JoeyBra, a sexy pocketed bra, offers two discreet pockets on the sides of the bra. While maintaining a low-profile and without changing the shape or fit of the bra, our pockets can carry a phone, ID & credit card, and a key.
Being the first truly, sexy pocketed bra, Joeybra's design features a pushup bra, a touch of lace, and high quality craftsmanship that will allow you to feel sexy. Our current style works as both a normal bra as well as a strapless or convertible bra.
http://www.kickstarter.com/projects/1094440554/joeybra-the-first-sexy-and-fashionable-pocketed-br/widget/video.html
http://youtu.be/OwbSPybiVhI
http://www.kickstarter.com/projects/1094440554/joeybra-the-first-sexy-and-fashionable-pocketed-br/widget/card.html
via Technabob and Ubergizmo
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